SEGO Initiative is a not for profit general association. The goal is to help create community-corporate engagement around the theme of sustainability. Employee and youth volunteering, public education and reconnecting to the marine environment are key activities. Projects include Fujisawa Beach Cleaning Project , Clean SEA and Organic Farming Project. SEGO has grown out of the Fujisawa Beach Cleaning Project that was started by Alana and Michel Bonzi in 2009.